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Year of collaboration

2017 – ongoing

Context

Innovative teaching solutions with a global audience

Promethean designs and produces interactive displays for classrooms, as well as develops its own lesson delivery software. Promethean’s goal is to reimagine and reinvent educational technology to create dynamic environments and tools that empower teachers and motivate students to learn.

Aim

An efficient and scalable approach so that the documentation and translation could better support ambitious export plans

Promethean had been using Adobe InDesign to build their product installation guides. As their export markets had increased, it became increasingly inefficient and took too long to create and update multi-lingual guides. A completely new approach was needed.

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Challenges

Clear installation and user guides, less text and 27+ languages

Promethean’s interactive displays are large, tablet-like screens that are used in classrooms throughout the world. In a classroom environment of children, the products must be set up correctly and used safely. We needed to design an approach that was quicker to implement to support product launch dates, could scale so that new languages could be added, and reduced the reliance on words without compromising clarity for the installers and users.

Solution

A single localization process delivering 30+ languages

The 3di team:

  • Analysed and understood Promethean’s challenges, priorities and goals.
  • Designed and tested a new approach based on the modular reuse capability of the Madcap Flare tool suite, combined with the translation memory management of Trados Studio.
  • Provides ongoing technical authoring, graphic design, multi-lingual QA and localization management service.
  • Coordinates inputs and reviews with subject matter experts, in-market reviewers, and translators.
  • Manages version control and content reuse across products, releases and languages to ensure that each update can be delivered as quickly as possible.
  • Adjusts the size of the team to fit with peaks and troughs of product lifecycles.

See our work for Promethean

Result

Far more efficient product-to-market capability, and a consistent customer experience across 30+ languages

The 3di team:

  • Raymarine now delivers their products in over 30 languages.
  • It is much quicker and easier for Raymarine to launch and support products in new markets.
  • The localization process adjusts to reflect new technologies and tools used by the UI Development and Technical Documentation teams.
  • Raymarine customers worldwide have a consistent experience and a clear understanding of how to get the best from Raymarine’s products.
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