Inbound marketing

Creating contentInbound marketingInformation designProduct information

Collaborative content and keeping users happy

Content creators come in all shapes and sizes, and from all sides of…


by George Lewis • 6 October 2015
Content distributionControl costsCreating contentImprove flexibilityInbound marketingProduct information

5 ways to use product documentation to support your inbound marketing strategy

Marketing documentation to support inbound strategy According to research from the Content Marketing…


by George Lewis • 24 October 2014
Inbound marketingSingle sourcingTechnical authoring as a service

88% of customers rely on user docs for purchasing decision – who’s creating yours?

Technical product information is a decisive factor for purchasing decisions. According to a…


by George Lewis • 14 July 2014