Content distribution

How to get documentation online?

by George Lewis • 17 August 2015

88% of purchasers say they rely on technical product information to make a purchasing decision. Most customers trust the manufacturer’s website (61%) over other sources of product information (only 5% indicate that video websites are their most trusted source of information). (www.sdl.com/cxm-survey) With these stats in mind, it makes sense to ensure that technical product […]


5 ways to use product documentation to support your inbound marketing strategy

by George Lewis • 24 October 2014

50% of content marketers say their biggest problem is creating content consistently, and 54% say that producing engaging content is a challenge, according to a Content Marketing Institute study. Product companies already have a wealth of varied content available to them that they may not be fully exploiting – the user documentation. According to IBM […]