Control costs

5 ways to use product documentation to support your inbound marketing strategy

by George Lewis • 24 October 2014

50% of content marketers say their biggest problem is creating content consistently, and 54% say that producing engaging content is a challenge, according to a Content Marketing Institute study. Product companies already have a wealth of varied content available to them that they may not be fully exploiting – the user documentation. According to IBM […]


Is it time to move on from MS Word?

by George Lewis • 6 January 2014

Everyone has Microsoft Word, so it’s not surprising that a lot of product documentation starts its life in Word. However, as an organisation develops, so do its products. And, as with all other processes that support those products, the product documentation must evolve too. The tools that may have served well initially reach their natural […]