There are five reasons we use MadCap Flare:

Efficient authoring – Flare supports single-source, topic-based authoring. This means content written for one product can easily be tailored for other variations of the product and becase of its single-source content, it can be published to multiple channels.

Ease of use – It’s very easy to start a new project or setup a new author using MadCap Flare. You can use existing content from Microsoft Word, FrameMaker, HTML and DITA files, and import it straight into Flare. Also, Flare’s WYSIWYG XML editor and layout modes allow you to see how content would appear on web, print, tablet and mobile.

Enhanced user experience – Flare’s features enable an enhanced user experience. You can create interactive content with multimedia capabilities, such as embedded videos. You can also create content for responsive websites, so the same content can be presented differently depending on the size of the screen or device. 

Innovation and support – MadCap provides a continual program of innovation and improvement, with online or on-site training courses, and online help for all its products. 

Support for translation – MadCap Lingo works with Flare and provides a tightly integrated workflow to manage the translation process efficiently. Flare also works efficiently with translation industry standard file formats such as XLIFF, and with the ubiquitous SDL Trados Studio toolset.