Information design

Using content models to achieve a great design

To help our customers with information design, we use the idea of a content model. The model shows communication and authoring challenges and offers solutions. A well-designed content model delivers a number of benefits:

Quicker and easier for information owners to contribute

Less duplication and wasted effort

Easier to reuse good information

Quicker for readers to find what they need

Easier to demonstrate compliance to regulations

A consistent style throughout the organisation

Easier and faster to publish

Quicker and cheaper to translate

Using a content model to significantly improve the way your organisation performs isn’t really about look-and-feel. It’s more about implementing solid, basic rules that are easy for people to follow. 3di has the expertise to consult on and implement powerful new standards for your organisation that are cost-effective.

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The building blocks in the content model

3di can help you to create modular pieces, or ‘chunks’, of information. Each chunk is self-contained and has a specific function. The chunks are the building blocks of the content model. Because they are self-contained, they ensure that your model is flexible.

A content model containing modular chunks of information enables you to organise your information needs. It has become critical in designing effective content management systems. It makes content easier to reuse, maintain and single-source.

Writing modular chunks of content with specific purposes also enables you to set standards that create patterns in information. Readers subconsciously look for and respond to patterns, and this helps them to read and understand information more quickly. Translation also becomes quicker, cheaper and easier to manage when the source has been written in a modular way, particularly when multiple languages are involved.

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