Information design services

Information design – Using information models to achieve a great design

To help our customers with information design, we use the idea of an information model (also known as a content model). The model ensures that the information is designed to solve specific business challenges and address specific use-cases. It takes account of the lifecycle of the information and who’ll be creating, publishing, and managing it. We’ll be recommending a flexible, modular mix of text, graphics, illustrations and video to be used across the range of outputs you’ll need. A well-designed information model delivers a number of benefits:

Quicker and easier for information owners to contribute

Less duplication and wasted effort

Easier to reuse good information

Quicker for readers to find what they need

Easier to demonstrate compliance to regulations

A consistent style throughout the organisation

Easier and faster to publish

Quicker and cheaper to translate

Using an information model to significantly improve the way your organisation performs isn’t really about look-and-feel. It’s more about implementing solid, basic rules that are easy for people to follow. 3di has the expertise to consult on and implement powerful new standards for your organisation that are cost-effective.

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Schematics on the Wall of 3di's Krakow Office

The building blocks in the information model

3di can help you to create modular pieces, or ‘chunks’, of information. Each chunk is self-contained and has a specific function. The chunks are the building blocks of the information model. Because they are self-contained, they ensure that your model is flexible.

A model containing modular chunks of information enables you to organise your information needs. It has become critical in designing effective content management systems. It makes content easier to reuse, maintain and single-source.

Writing modular chunks of content with specific purposes also enables you to set standards that create patterns in information. Readers subconsciously look for and respond to patterns, and this helps them to read and understand information more quickly. Translation also becomes quicker, cheaper and easier to manage when the source has been written in a modular way, particularly when multiple languages are involved.

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